The Watchman Totem Pole guards the Kitasoo/Xai'xais Big House and watches over the village of Klemtu in the Great Bear Rainforest.
The Watchman The Watchman Totem Pole guards the Kitasoo/Xai'xais Big House and watches over the village of Klemtu in the Great Bear Rainforest. © Jason Houston

Who We Are

Why We're Different

We believe that nature—thriving and full of life—is the foundation of strong communities, a prosperous economy, and a future worth passing on to our grandchildren.

Our approach invests in people to drive change at the scale and pace we need to address the greatest challenges we face. We bring together communities, industries and governments to set a new course for sustainable resource use that supports nature, bolsters economies, and respects culture and values.

In all of our work, we put Indigenous rights and authority at the heart of conservation, creating new pathways for reconciliation and investing in leadership and community well-being. And our work is informed by the best global science and supported by the leadership of the world’s largest conservation organization.

Across all of our priorities, our work is underpinned by our committment to two critical values: Advancing Reconciliation and Global Impact.

British Columbia's 21-million-acre Great Bear Rainforest is the largest coastal temperate rainforest on Earth.
Humback Whale British Columbia's 21-million-acre Great Bear Rainforest is the largest coastal temperate rainforest on Earth. © Jon McCormack
Our Priorities

United as Nature and People

Our vision is for a sustainable Canada where nature is the foundation of human well-being, prosperity and opportunity for future generations.