Hadley Archer is the Executive Director of Nature United. Growing up in Winnipeg, he spent his summers with his family touring the country from coast to coast, experiencing Canada’s majestic parks. This sparked his love and respect for nature, and instilled in him a life-long passion for advancing solutions that work for people and nature.
Hadley joined Nature United in August 2014 and brings with him years of experience in conservation, fundraising and business. He was with WWF for 10 years, working for their global forest program and in Canada as the VP in charge of Strategic Partnerships and Fundraising programs.
Prior to his work with WWF, he served with Procter & Gamble Canada for six years as a Brand Manager and Group Finance Manager in the Paper Products Division. With a Bachelor’s Degree in Finance and a Masters in Forest Conservation, Hadley brings a unique set of skills and experiences that integrate economic development and conservation to drive innovative solutions. He partnered with the country’s largest grocery retailer to source 100 percent sustainable seafood across their entire business, helped large forestry companies differentiate on sustainability, and led the partnership with Coca-Cola where they turned their iconic can white for the first time in 125 years in support of Arctic conservation.