From Family Values to Global Impact: Cathy Rustermier’s Conservation Journey
A conversation about connection, growth and creating lasting change
What inspired your commitment to conservation and philanthropy?
Cathy: My commitment to conservation and philanthropy is deeply rooted in both my upbringing and personal experiences. From a young age, I was surrounded by role models — my parents and grandparents — who instilled in me a love for nature and a sense of responsibility to give back. Spending time outdoors was a family value, and that connection to the earth has always been central to my life.
As I grew older, my interest in conservation expanded through board experiences with organizations such as Nature United and their global affiliate's Caribbean Program. I was especially drawn to international work and the opportunity to engage with diverse cultures and Indigenous communities. Learning about Indigenous ways of life deepened my appreciation for nature and the interconnectedness of all living things.
How have you seen the environmental sector change over your years of involvement?
Cathy: Over the years, I’ve witnessed some significant shifts in the environmental sector. When I first became involved, the approach was often about buying land, protecting it and sometimes allowing public access. As time went on, I saw the sector begin to embrace a broader perspective. Instead of focusing solely on ownership, there was a growing recognition that we could protect nature in other ways, such as by looking at entire systems and landscapes, not just parcels of land. The sector has had to adapt to the growing urgency of climate change. I’ve seen organizations like Nature United evolve their strategies to address larger, systemic challenges rather than just isolated projects.
As for our family foundation, our focus has remained true to protecting nature, but we’ve also grown to support bigger projects and think more about the interconnectedness of water, land and species. The sector’s shift toward holistic, system-based approaches has given me hope.
What motivates your environmental giving today?
Cathy: I feel a great sense of urgency and empathy for nature. We need to move the pendulum. If people can pull together, the large transformational projects become real. Giving to opportunities that can make a real difference is my motivation.
Can you share a meaningful moment from your time as a Nature United Board member?
Cathy: There is one moment which stands out from a trip to the Tofino area of British Columbia, where we were visiting the Clayoquot Sound project. I’ve always loved picking up frogs, turtles, slugs and other creatures, but I hadn’t considered how disruptive that could be to their lives. One of our trip guides explained how even small actions, like picking up a banana slug, can traumatize animals and disrupt their communities. That insight changed how I interact with nature; now, I’m much more mindful about letting wildlife be. These experiences have shaped my perspective and deepened my commitment to conservation and respectful stewardship.
What advice do you have for Nature United as it grows?
Cathy: Nature United is in the right space at the right time with the right people. I believe the work being done is truly amazing. My advice is for Nature United to stay true to its goals, purpose and focus as they continue to grow. It’s important to hold onto your roots and remember the commitments and intentions that set Nature United apart.
Don’t lose sight of what makes Nature United special — the ability to bring people together, foster communication and drive meaningful change for the environment. The goals for 2030 are ambitious, but this is the time to pursue them with intention and care.
What advice would you give to someone who wants to learn about or support the environment?
Cathy: I believe everyone should start with an emotional connection to the Earth. Ask yourself: What moves you? What does your heart tell you about a place or an issue? That personal connection is the foundation for meaningful environmental action.
Once you know what inspires you, research organizations working in that area. Talk to people, learn about the past and present of that place and find out who is making a positive impact.
Good environmentalism goes hand in hand with connection. You can’t care for the Earth in isolation; we need relationships, community and an understanding of how our actions fit into the bigger picture. Find what moves you and support organizations that align with your values.
Share Your Plans
Have you already made a gift through your will, retirement plan, or insurance policy for the future of nature? If so, please let us know your plans so we can thank you and welcome you to The Legacy Club.