Our People

Deborah Froeb

Conservation Finance Strategy Advisor


a woman with short gray hair in a green shirt

Deb Froeb Conservation Finance Strategy Advisor © Nature United

Areas of Expertise


Media Contact

Jacqueline Nunes
ph. 416 526-7353


A seasoned investment executive, Deborah Froeb joined The Nature Conservancy (Nature United's global affiliate) in 2008 to expand the financial and investment transactional tools available to support conservation efforts in Colorado and beyond.   

She is driven by the opportunity to accelerate transition to a triple bottom line economy and to expand the scale and diversity of funds available for community centered conservation and climate investments.  

Prior to joining Nature United in 2019, Deborah contributed to the development and application of new business models and investment transactions associated with regenerative agriculture in the U.S. and Latin America as a member of the NatureVest unit.

Froeb’s broad background includes association with publicly traded institutional investors and banks. She received her master’s in management (MBA) from Northwestern University and her BA from The Colorado College.  She resides in Denver, CO where she has previously served in the leadership of various industry and local nonprofit organizations and spends most of her free time in the back country of the Rocky Mountains. 

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