Deborah Froeb
Conservation Finance Strategy Advisor
Canada
Deb Froeb Conservation Finance Strategy Advisor © Nature United
Areas of Expertise
policy
Biography
A seasoned investment executive, Deborah Froeb joined The Nature Conservancy (Nature United's global affiliate) in 2008 to expand the financial and investment transactional tools available to support conservation efforts in Colorado and beyond.
She is driven by the opportunity to accelerate transition to a triple bottom line economy and to expand the scale and diversity of funds available for community centered conservation and climate investments.
Prior to joining Nature United in 2019, Deborah contributed to the development and application of new business models and investment transactions associated with regenerative agriculture in the U.S. and Latin America as a member of the NatureVest unit.
Froeb’s broad background includes association with publicly traded institutional investors and banks. She received her master’s in management (MBA) from Northwestern University and her BA from The Colorado College. She resides in Denver, CO where she has previously served in the leadership of various industry and local nonprofit organizations and spends most of her free time in the back country of the Rocky Mountains.